How to get customers, by business type and country

B2B deals are won on trust and specificity: a decision-maker buys when they believe you understand their exact workflow. Early on, that means fewer, deeper conversations rather than broad reach — one qualified buyer is worth a thousand impressions.

Consumer products win on emotion, speed and social proof. A B2C buyer decides in seconds, often from their phone, and trusts what other real people say far more than what your landing page claims.

SaaS growth is about getting the right people to feel the product's value fast and stick. Your earliest users come from being present where your ICP already discusses the problem you solve — then a frictionless trial does the closing.

An online store lives on traffic that converts and a first purchase that earns a second. Winning your first buyers is about reaching people at the moment of intent and removing every doubt between the product page and checkout.

iOS users convert and pay at higher rates, but discovery is a bottleneck: most installs come from App Store search and word of mouth. Winning early users means earning ratings, being recommended, and nailing your store listing.

Android reaches the widest audience by far, so volume is easier — the challenge is standing out and converting installs into active users. Google Play discovery, ratings and word of mouth in the right communities do the heavy lifting.